Sunday, April 19, 2009

Pitching Green Energy


When you design your ad, keep the following ideas in mind.
Regional or State Theme.

Use of Regional Renewable Resources.

How your business will cut CO2 emmissions (be quantitative if possible).

Benefits to customers and non-customers.

Fine print: how your business will help the state and region comply with federal environmental laws.

Finer print: what federal or state incentives are neccesary to insure your company's viablity.
Finest print: don't do a powerpoint. That's so "perpetual marketplace".

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